Abstract
The combination of artificial intelligence (AI) in marketing and sustainability within Society 5.0 can create a chance for bringing about societal improvements. This study seeks to create sustainable marketing strategies driven by AI that emphasize environmental accountability while boosting business competitiveness. By using AI tools for tailored marketing efforts and analyzing data, companies can reduce resource waste and environmental harm while increasing consumer involvement and contentment. The study also examines the impact on society and the acceptance of these strategies, intending to raise consumer awareness and involvement in sustainability projects. Businesses that implement these approaches see enhancements in their brand image and a rise in consumer confidence levels; on the other hand, shoppers enjoy the perks of environmentally friendly goods and personalized interactions. In essence, this study plays a role in shaping a prosperous and environmentally conscious community by promoting a mindset of sustainability and mindful consumption, which is advantageous for businesses, consumers, and society as a whole.