SOCIAL ENTREPRENEURSHIP: AS AN INNOVATIVE FACTOR IN THE DEVELOPMENT OF THE REGION

2026

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DOI 10.47649/vau.25.v79.i4.39
Data confidence 70 medium
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Abstract

This article examines the role of social entrepreneurship as an innovative force in the region's development. While the development of socio-economic relations is determined by the fact that they reflect the market mechanism for solving important social problems, a clear manifestation of these problems are inequality in the quality of life of various groups of the population, unemployment, insufficient production of socially significant goods and services, the slowdown in the development of the socio-economic system and its complexity, the relevance that arose in connection with the current situation. Solving this problem requires actively developing social entrepreneurship in the country. After all, the development of this entrepreneurship will not only help to involve weakly protected social groups in business through expanding the boundaries of effective demand, but will also allow the creation of new objects of economic innovation infrastructure. It is known that increasing the activity of innovative processes in the social sphere, in turn, improves society's welfare, serves as a catalyst for social entrepreneurs, and allows them to establish social balance. The role of the state as an initiator of social entrepreneurs in the implementation of innovative activities is determined, and this article examines the normative legal acts serving as legislative support for creating a favourable social atmosphere for the population. At the same time, by focusing on social projects implemented within the framework of social entrepreneurship, it will be determined that supporting these projects stimulates social entrepreneurship, increases its business value, and produces a positive social effect. As you know, measures to support social entrepreneurship are also being implemented in our country. One example is the social project "Zharlyka", implemented in the Atyrau region, which is discussed in this article and whose innovative role in the region's economic development is determined.