Abstract
The article analyzes that the tourism industry is a very complex sector that serves to meet the tourism and recreational needs of society. It also analyzes whether tourism and recreational resources are a unique sector that requires consideration of the resources of the entire tourism industry. The article comprehensively examines the concept of tourism and recreational resources and determines that their volume is also an essential structure for the tourism system, region, resort, and tourist destination. The purpose of the study is to explore the relationship between cultural tourism and excursion and educational activities at the theoretical and practical level, and to demonstrate the achievements of tourism in the economy of the Zhetysu region. The study will also propose specific solutions to promote cohesion and tourism development in the Zhetysu region. The practical significance of the study lies in the scientific and practical justification of the mechanisms for the growth of tourism in the Zhetysu region. The study used methods of abstraction and analysis of tourism in the Zhetysu region.