Abstract
This article explores modern teaching methods and technologies that employ artificial intelligence in higher education for training professionals in the service sector. Recent domestic and international studies are analyzed, and the potential of adaptive platforms, chatbots, generative AI systems, and intelligent assistants is discussed. These technologies enable more personalized and interactive learning, increase student motivation, and help develop essential digital and professional skills. Additionally, the authors emphasize the importance of pedagogical support, teacher training, and adherence to ethical standards when implementing AI. The findings and recommendations can be useful for educators, methodologists, and researchers seeking to design modern, effective educational programs that are responsive to the real needs of students and the labor market.