Abstract
Today informatization and digitalization are the only viable megatrend for innovative social transformation; however, the rapid development and global spread of digital information and communication technologies (ICT) have led to complex, multifaceted problems and ambiguous consequences. Public perception of everyday life as an immediately given, self-evident, first-order reality, as it was in the recent past, has changed - in the information society, everyday life transforms into an area of strategic instability, fundamental uncertainty and unpredictability. The article outlines the features of public perception and evaluation of the impact of informatization and digitalization on the everyday life in Kazakhstan. The article is based on the data of sociological research conducted in 2024 by the BRIF Research Group at the request of the Institute of Philosophy, Political Science and Religious Studies with the methods of mass survey (standardized interview, N=2000, sampling error - 2.19 %) and expert interviews (N=102 - managers, employees, IT specialists of government bodies, local authorities and various organizations, employees of research institutes and university professors in social, humanitarian and information technology disciplines, bloggers and journalists). The article describes the following key aspects and main directions of the influence of informatization and digitalization on the everyday life in Kazakhstan: impact of digital technologies on the Kazakhstani society and contexts of its sociological analysis; global megatrends in the development of the information society and its features in Kazakhstan; impact of digital technologies on intercultural interactions; qualitative changes in the subject of transformation of the social environment under digitalization. The study summarizes positive and negative assessments of various areas and aspects of informatization of everyday life in Kazakhstan by the public and experts.