Abstract
The development of medical tourism in Kazakhstan is currently gaining special significance through the help of digital technologies and telemedicine. The research revealed that telemedicine platforms play a crucial role in establishing remote connections with foreign patients. These platforms help enhance the efficiency of processes such as preliminary consultations, diagnostic assessments, and the development of treatment plans. Digital technologies allow medical institutions to prepare in advance for the reception of international patients, optimizing time and costs when planning their international trips. As a result, the competitiveness of Kazakhstan's medical tourism sector increases. The study also indicated that digital platforms, which enable the collection of patient feedback, positively impact the quality of services to align with international standards. The findings demonstrate that the integration of medical and tourist services contributes to improving the country's medical image, increasing the reasons for foreign patients to choose Kazakhstan, and enhancing economic efficiency. Overall, the effective use of digital technologies and telemedicine provides an opportunity for the strategic development of Kazakhstan's medical tourism and allows it to become a competitive direction in the global market