Abstract
The article explores the main issues in the field of ethnolinguistics. The primary objective of the study is to identify key trends in ethnolinguistic research: to analyze the dynamics of publications, to determine the most commonly applied theoretical and methodological approaches, and to define future development prospects of the discipline based on bibliometric and statistical data. The research methods include selecting various types of publications (articles, conference papers, reviews) from the Web of Science database using the keyword “ethnolinguistics,” systematizing the collected materials, and analyzing them with the SPSS statistical software. Statistical analysis confirmed a gradual increase in the number of ethnolinguistic publications – from a few works in the late 1990s to systematic studies in the 2020s – indicating the expansion of academic collaboration and interdisciplinary interest. The highest number of publications is attributed to Russia (58), Poland (14), and the USA (7). As part of the study, an associative experiment was conducted among 500 Kazakhstani students aged 17 to 25, who responded to 100 ethnographic terms. The analysis revealed specific patterns in the way contemporary youth perceive ethnolinguistic concepts. The findings underscore the relevance of continuing interdisciplinary research into ethnolinguistic phenomena in the context of globalization and scientific digitalization