Abstract
Since the first day of independence, Kazakhstan has set the task of constantly improving the investment climate and attracting investors to the country's economy by creating favorable and unique conditions for them. After all, attracting foreign direct investment plays a crucial role in the development of the state. The strategy of promoting the investment image is of great importance for attracting foreign direct investment. It is important to analyze foreign experience, the experience of the leading countries in terms of investment attractiveness on the world stage. The article presents the experience of China, Japan and South Korea in increasing the investment attractiveness of countries. Foreign experience is provided to increase the competitiveness of the economy and the investment attractiveness of the country through stimulating innovation and the possibility of its application in Kazakhstan