Abstract
The introduction of digital technologies in the tourism sector is developing rapidly, representing a key driver in its development strategy, which, in turn, contributes to the development of the domestic online services market. The subject of the article is the study of the impact of the digital transformation of the tourism sector on the operational efficiency and quality of tourist customer service. The purpose of the work is to study the role of digital technologies in improving the services provided and the quality of services in the tourism sector of the economy. The features of the digital transformation of technological processes that unite the subjects of the tourist market are analyzed. The paper describes the use of digital tools that increase the efficiency of various processes in tourism. The article analyzes Kazakhstani and foreign scientific research on the issue of introducing digital technologies in the field of tourism and hospitality. The dominant innovative changes taking place in the business processes of enterprises of the tourism and hotel industry in connection with digitalization are revealed. The proposed measures, such as the creation of a unified tourism platform and the use of intelligent technologies in transport, hospitality and leisure and catering, are aimed at improving the infrastructure of the industry and increasing overall tourist satisfaction. For the development of tourism in Kazakhstan at the regional level, it is necessary to develop tourism products for their implementation in a new digital environment, revealing the potential and capabilities of each destination.