Abstract
The article examines the ethnocultural character of phraseological units related to Kazakh folk crafts, as well as their connection with material culture, traditional labor practices, and the national worldview. Phraseological units of the Kazakh language are analyzed as linguistic reflections of craft activities that developed in the everyday life of the people (wool processing, clothing production, wood and stone carving, spinning, blacksmithing, etc.). The author analyzes elements of material culture that underlie the formation of phraseological expressions, their figurative nature, semantic development, and evaluative function. The study demonstrates the process of phraseologization of specific tools and actions associated with crafts (qalýp – mold, astau – wooden bowl, urshyq – spindle, diírmen – mill, qyl arqan – horsehair rope, qulpytas – gravestone, etc.), and reveals their role in characterizing human traits, social status, professional skill, and life situations. Phraseological units are viewed as carriers of ethnocultural information and as a linguistic cultural code that ensures the continuity of traditions. The article analyzes the linguistic representation of traditional Kazakh crafts and material culture, revealing the relationship between craft-based phraseological units and the national worldview, philosophy of labor, and cultural memory. The aim of the study is to identify the ethnocultural significance of phraseological expressions related to crafts and to determine their role in representing national linguistic consciousness and cultural traditions. The research methodology is based on an interdisciplinary approach that integrates elements of phraseology, ethnolinguistics, cultural studies, and cognitive linguistics.