Abstract
This study examines the emergence of digital Sufism as a modern spiritual phenomenon. It investigates the participation of Sufi groups on social media, the themes conveyed in their online sermons, and the ways their digital strategies compare with other Islamic organizations. The article further explores how Sufi orders navigate virtual environments, questioning whether they reveal elements of esoteric knowledge in these spaces. The notion of digital Sufism is presented as a lens for understanding how Sufi traditions integrate modern technology to widen the influence and relevance of their teachings. The research highlights how Sufism has adjusted to the challenges of the digital era, demonstrating its capacity to remain a meaningful spiritual path. Its central goal is to analyze the spread of Sufi teachings through online platforms and assess how this digital shift reshapes spiritual practice. Using a qualitative methodology, the study employs content analysis to explore the presence and activities of Sufi communities across social media. This approach enables the identification of key narratives and communication strategies used in digital outreach. Ultimately, the paper argues that Sufism is transforming from a secluded, mystical fellowship into a more open and accessible spiritual path shaped by virtual interaction—particularly within the evolving socio-cultural context of Central Asia.