Abstract
This article examines new approaches in the concept of public service management with an emphasis on the relationship between digitalization and organizational ethics. The central theme is the need to move from traditional administration to models focused on citizen engagement, service logic, and digital maturity. Special attention is paid to relevant concepts shaping the modern look of the civil service.: New Public Service (NPS), which proclaims the priority of service to society and dialogue with citizens; Public Value Management (PVM), which focuses on creating public value and multi-pronged management; Agile Public Administration, which involves flexibility, rapid adaptation and implementation of innovative solutions; as well as the concept of Digital Government, which focuses on technological transformation and the use of data. The authors emphasize that effective reform is impossible without the parallel development of an organizational culture based on ethical standards, proactive behavior, and willingness to change. The study suggests considering digitalization and professional ethics as complementary vectors of transformation. The possibilities of introducing flexible management tools into the activities of government agencies are being considered. The conclusion is made about the strategic importance of adapting international experience, taking into account the legal and cultural-historical context of the Republic of Kazakhstan.