Abstract
The article examines the professional activities of copywriters and rewriters, their role in the text production process, and the functioning of modern copywriting exchanges. The purpose of the study is to identify the theoretical and practical differences between copywriting and rewriting and to analyze their significance in the digital content market. The article describes the characteristics of platforms (exchanges) where different types of copywriting are carried out, such as informational, image-based, advertising, SEO copywriting, SMM copywriting, and rewriting. The study also analyzes the operational mechanisms of content exchanges, their advantages and limitations, and the current trends in the development of the digital content market in Kazakhstan. The research methodology includes a review of scholarly literature, a comparative analysis of content platforms, and the results of a sociological survey. The findings indicate a growing demand for high-quality Kazakh-language content and highlight the need to develop a national copywriting infrastructure. The results of the study are of practical relevance for specialists in media, PR, and digital communications.