Abstract
The development of dairy farming is an important area of the agro-industrial complex, especially in the context of ensuring food security and increasing the income of the rural population. In the conditions of Turkestan region, which has significant potential in the field of animal husbandry, the relevance of a comprehensive analysis of factors affecting the development of this industry is increasing. The purpose of research is to substantiate the need and practical significance of an integrated approach to assessing the factors of dairy farming development at the regional level using quantitative and qualitative analysis methods. The research hypothesis: it is assumed that the integration of quantitative and qualitative methods allows more accurate identification and interpretation of factors affecting the development of dairy farming than the use of one type of analysis. In the framework of the research, methods of economic and statistical analysis were used, including correlation and regression modeling, as well as methods of expert assessments and in-depth interviews with representatives of personal subsidiary farms, farms and local governments. This mixed approach made it possible to take into account both objective statistical dependencies and subjective features of the regional context. Based on the analysis, practical recommendations were developed to strengthen institutional support, stimulate cooperation and increase the investment attractiveness of the industry. The findings can be used by government bodies, scientific institutions and agricultural producers in the formation of strategies for the sustainable development of animal husbandry in the agricultural regions of Kazakhstan.