Abstract
In the context of global economic transformation, the creative industries are becoming a major driver of sustainable growth, innovation, and the development of new markets. Small and medium-sized enterprises (SMEs), due to their flexibility and adaptability, play a crucial role in the advancement of these sectors. This study aims to analyze the current state of SME participation in the creative industries, identify existing barriers and growth opportunities, and outline promising directions for supporting and expanding entrepreneurial activity in this field. Key areas of focus include assessing the contribution of SMEs to the creative economy, examining institutional and infrastructural factors influencing their development, and proposing measures to stimulate greater business involvement in creative sectors. The scientific and practical significance of this research lies in systematizing relevant data and analyzing trends that characterize SME engagement at both regional and national levels. It provides insights into how businesses operate amid digitalization, cultural diversity, and economic uncertainty. The value of this study is in its comprehensive assessment of the role of SMEs in the creative economy, identification of strategic priorities, and development of support tools aimed at enhancing the sector’s resilience and innovation potential. The practical relevance is reflected in the recommendations formulated for government authorities, development institutions, and the entrepreneurial community to foster a favorable ecosystem for SMEs, thereby promoting employment, export growth, and cultural identity.