Abstract
The article is devoted to the analysis of the development of the franchising system, a new direction in the organization of entrepreneurship, which is currently an urgent problem. Currently, the most effective method for beginning individual entrepreneurs is considered to be the organization of entrepreneurial activity, characterized by a low level of risk and a stable income flow. The organization of these indicators is franchising. The term «franchising» comes from the French word «franchir». Literally translated, it means «free». Today, the word «franchising» is translated in several different meanings related to the industry. Depending on the application of this term, one of the methods of commercial activity is used, a special type of economic contract, as well as as the basis of a legal relationship