LANGUAGE AS A TOOL OF INFLUENCE ON THE BEHAVIOR OF MASSES

2021

Closed access Metadata (CSL-JSON)
DOI 10.48371/phils.2021.60.1.001
Data confidence 70 medium
How this score is calculated

It is built from checkable properties of the record itself: whether the article has a DOI, how many independent sources confirmed its data, whether the required fields are filled in, and how recent the latest confirmation is. Disagreement between sources and a missing identifier lower it. A value of 80 or above means the record was published without further checking; 60 to 79 means it is published at reduced confidence, with a manual check advisable. A record verified by an editor by hand is never pushed below 90 by a recalculation. This scores our data about the article, not the article itself.

Abstract

This article examines rhetorical techniques that are used in oratory from the standpoint of anthropocentric research. The description of the main methods of mass manipulation, the technique of their application in oratory is given. The material base of the study is the speeches of the most influential political figures.