Abstract
The article deals in detail with a topical problem of literary studies – analysing the image of the characters in J. Nazhimedenov's story Betpe-bet. The purpose of the research is to determine the artistic character of the images. And also to reveal the characteristic personality in a work of fiction, comparing it to the imagery in the reality of life. The scientific significance of the study lies in the problematic of the image, i.e. in the depiction of the artistic image of the character in terms of reality, embodied through sensual perception. The practical significance of the study lies in the fact that the author successfully applied various methods of revealing the image, in particular, the methods of synecdoche, dialogue, monologue, writing in allegorical style brought a new image in the Kazakh literature of the 60-80s. The methods of biography, psychoanalysis and psychology were used in the research. As a result of the research work it was established that the main problem in the work of the writer Zhumeken Najimedenov Betpe-bet was written with the help of a new image. The problems in the work, personification in the creation of a new image through contradictions had a broad impact on the transmission of the idea, the artistic design of the plot using accumulation. The results of the study have a broad impact on the theoretical problems of literary studies, including the supporting images and characters of Najimedenov's story, the development of the story, the transmission of the idea, the artistic design of the plot, and increase the value of the work. In conclusion, the image of Kasymbek in the story Betpe-bet was considered new in the Kazakh environment in the 60s-80s.