Abstract
This article examines the possibilities of intelligence-mapping technology, contributing to the formation of a developed, literate, creative, proactive student personality, capable of solving non-standard intellectual and moral problems, actively participating in social life. The qualification requirements prescribed in State Educational Standard of Higher Education are outlined, which should be achieved not only by the student-faculty, but also by every teacher, as it is a teacher who is the main and the main subject designed to solve the problems of education development. The active position of the teacher in the educational process is a resource for improving the quality of education and one of the driving forces for the activation of intellectual abilities of students, therefore, the right choice of learning technologies is the key to successful and harmonious development of students. The author refers to such technologies as cognitive visualization methods for solving various educational tasks in the process of higher education and, in particular, when teaching language. The author analyzes the relevance and heuristic potential of mind maps as one of the effective methods of cognitive information visualization. With the help of mind mapping technologies and competent use of mental verbs such cognitive processes as memory, attention, perception and understanding of information, thinking, analysis and synthesis are activated, which is the key to successful development of students' intellectual activity.