Abstract
Currently, the development of social networks has a significant impact on the life of mankind throughout society. In the era of the so-called “Flat World”, no one can deny the advantages of social networks from the point of view of the author of the book “Flat World” Thomas L. Friedman. Social networks, in addition to playing a leading role in providing instant information to users, as well as constant updating of relevant information, have a very important aspect that radically changes the form of communication between people, groups and countries using a variety of entertainment gadgets, ICS. Thus, social media has become a popular media outlet with many features that allow users to connect, share and receive information quickly and efficiently. Regular use of social networks is one of the most popular information resources for citizens of Kazakhstan. This shows that focusing on Facebook research can not only clarify the impact of the social network, but can also be an important foundation to support broader research on the position, role and impact of the social network on public and political life in general.