Abstract
This article is a unique research of the technological aspects of the development and implementation of an interactive innovation platform based on the integration of advanced technologies such as virtual and augmented reality, artificial intelligence and the Internet of Things. The novelty of the research lies in the integration of the latest technologies, adaptability and scalability of the innovation platform, the possibility of creating new innovative services and products. The article considers the following key aspects: a detailed analysis of the latest technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and the Internet of Things (IoT), which can be integrated to create an interactive innovation platform, is carried out; a new methodological approach to the development of interactive innovation platforms is described, which includes interdisciplinary collaboration, adaptation to specific user needs and implementation stages; the architecture of the system, including hardware and software components, their interaction and integration, is described; the principles of developing an intuitive and user-friendly user interface, as well as methods for improving user experience through personalization and adaptation of content, are described; the experience of developing and implementing an innovative platform is presented. The conducted research has shown that the integration of VR, AR, AI and IoT technologies within one system allows you to create a unique interactive innovation platform, significantly improving functionality and user experience.