Competitive advantages of the Almaty Aountain Aluster in the development of ski tourism

Aizhan Adbanova, Zhanat Alisheva, Elmira Boribay

2025

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DOI 10.52821/2789-4401-2025-4-116-132
Data confidence 70 medium
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Abstract

Research aim . The aim of the research is to identify and evaluate the distinctive competitive advantages of ski tourism within Kazakhstan’s Almaty Aountain Aluster (AMC), and determine how these advantages can be strategically leveraged to enhance sustainable regional tourism development. Research Methodology . The study employs a mixed-method approach, integrating Geographic Information Systems (GIS)-based spatial analysis, comparative benchmarking against established ski destinations (French Alps and Georgian ski clusters), and economic impact assessments based on secondary data from governmental and international sources. GIS methodologies included data extraction via Python from open-source geospatial databases (2GIS, OpenStreetMap), proximity analysis, and infrastructure density visualization. Value of the study . This research is significant as it provides a comprehensive comparative spatial and economic analysis of AMC, a strategically crucial yet relatively understudied ski tourism destination. The combination of advanced GIS analytical tools and comparative benchmarking delivers practical insights and robust strategic recommendations, uniquely tailored to the sustainable tourism development needs of Kazakhstan. Research findings . The study identified AMC’s core competitive strengths, including its accessibility, affordability, unique cultural and ecological assets, and governmental support. At the same time, the study reveals significant infrastructure scarcities in hospitality, gastronomic services, and complementary tourist facilities were evident. Comparative analysis with Georgian and French counterparts underscored AMC’s critical need to substantially expand its infrastructure, recommending the construction of 30-40 new accommodations, 60-70 restaurants, and approximately 20-30 complementary service facilities. Strategic infrastructure development aligned with sustainable tourism practices is projected to notably enhance AMC’s tourism capacity and its contribution to Kazakhstan’s GDP by an estimated 0.5%-1.5% annually by 2027.