Abstract
The purpose of the study is to evaluate the state policy aimed at increasing the competitiveness of socially significant products in Kazakhstan, analyze the main factors affecting the competitiveness of social products such as meat and dairy products, determine the dynamics of their development, as well as identify problems in the field of socially significant food products and propose solutions. Methodology : comparative and statistical methods of analysis were used when writing the article. The uniqueness of the study is the analysis of the main factors determining the competitiveness of such socially significant food products as meat and dairy products, the identification of problems and the definition of the main mechanisms of government regulation aimed at supporting the competitiveness of such products. As a result of the research , problems in the field of socially significant products were identified and ways to solve them were considered to ensure the competitiveness of such products.