Abstract
The relevance of this study lies in the growing importance of cultural exchange and soft power projection through film, especially within the framework of the Belt and Road Initiative (BRI). This article aims to explore the international dissemination of Chinese cinema, focusing on how cultural narratives are adapted and received in global markets. The study is significant in demonstrating the strategies used by Chinese filmmakers and government bodies to enhance cultural visibility and influence abroad, using “The Wandering Earth” and “Ne Zha” as key examples. The theoretical contribution of the research is the integration of cultural globalization theories with soft power and transnational cinema studies, offering a comprehensive framework for understanding film as a tool of international communication. Practically, the article offers insights for policymakers, filmmakers, and distributors seeking to improve the global reach of non-Western media content. Methodologically, the study employs comparative case analysis, discourse analysis, and secondary data from industry reports and audience reception studies. The findings suggest that while Chinese films have made notable progress in global visibility, challenges remain in localization, narrative accessibility, and audience engagement across diverse cultural contexts. The study’s broader significance lies in its potential to inform future strategies for internationalizing national cinema industries, particularly in emerging markets.