Abstract
The article analyzes the current state and prospects for the development of religious and cultural tourism in Turkestan. The heritage of the ancient city of Turkestan attracts pilgrims and tourists from all over the world. Examining current trends in the tourism industry, there is a growing interest in domestic tourism, with a particular focus on pilgrimage and religious tourism. The establishment of the Turkestan Region and its capital city, Turkestan, has had a significant impact on infrastructure development, but there are barriers that hinder the full potential of the region. Considering the strategic directions in which Turkestan can strengthen its position in the international arena, the author suggests focusing on the development of new tourist routes, the integration of modern technologies in the management of tourist flows, and the preservation of historical heritage, particularly the Mausoleum of Khoja Ahmed Yasawi. With a comprehensive approach and government investments, Turkestan has the potential to become one of the leading tourism centers in Central Asia.