Abstract
Nowadays, utilization of artificial intelligence technologies in the education system contributes to the development of personalized learning methods, improves the quality of education, and takes into account the needs of students. This article comprehensively examines the ways of using the AI-based educational platform Magic School.AI in teaching geography, as well as its potential for enhancing learning strategies. During the research, the tools of Magic School.AI and methodological approaches to their application in teaching geography were analyzed based on a review of scientific articles by foreign and domestic scholars and educators. Out of more than 60 tools available on this platform, several that are particularly engaging for students were selected, their potential for geography teaching was identified, and specific examples of their use were provided. The study proved that integrating this platform into the educational process enhances learning quality. The platform can analyze collected data, automatically generate teaching materials, and refine learning strategies. Specifically, it enables the adaptation of educational content to students' needs, the analysis of learning outcomes, and the effective organization of pedagogical processes. Additionally, the article explores the platform’s contribution to improving education quality, its effectiveness, and its potential applications in geography lessons. In conclusion, it is emphasized that a key factor in enhancing the quality of the modern education system is the content and significance of students' independent work.