Abstract
The digital age, marked by the rapid development of artificial intelligence (AI), presents us with new challenges, especially in the field of intellectual property protection. AI creates both new opportunities for creativity and innovation, and unprecedented risks of copyright infringement, patent protection violations, and other forms of intellectual property infringement. The main objective of this research is a comprehensive analysis of legal mechanisms for protecting intellectual property rights in the context of rapid AI development, focusing on the Kazakhstani legal system and comparative analysis of international experience. The scientific significance of this work lies in the in depth analysis of a current and insufficiently studied problem – the protection of intellectual property rights in the context of AI. The research will contribute to the development of theoretical understanding of the legal regulation of intellectual property in the digital environment. The research employed a comprehensive approach, combining the analysis of legal acts with comparative and doctrinal analysis. A complete investigation revealed some problems in the legislation, namely, the absence of fundamental concepts related to AI. According to the authors, it is necessary to delve deeper into international practice, particularly that of the USA, examining both its legislation and case law. The practical significance of the work lies in the development of specific recommendations for lawmakers, law enforcement officials, and business representatives on improving the legal framework and law enforcement practices in Kazakhstan. The research results will help reduce the risks of intellectual property infringement, stimulate innovation, and create a more favorable environment for the development of the AI industry in the country.