Abstract
The article is devoted to the development of a conceptual project for the introduction of Geum aleppicum Jacq. The choice of the species is substantiated, and its biological characteristics and ecol ogical significance are described. The proposed methodology includes site selection, ecosystem monitoring, and studies on the potential use of the plant in the pharmaceutical and cosmetic industries. The importance of a scientific approach and practical im plementation of the introduction is emphasized. Objective: To develop and evaluate a conceptual project for the introduction of Geum aleppicum Jacq in order to assess its adaptive capacity, impact on local flora and fauna, pharmaceutical potential, and the feasibility of using this plant for the production of medicinal products. Materials and methods:The object of the study is Geum aleppicum Jacq. - a perennial herbaceous plant of the Rosaceae family. To develop the conceptual introduction project of Geumaleppicum Jacq, methods of analytical review and systems analysis were used, allowing for the study of existing data on the species' biology and ecology. Conclusion. During the course of the study, a conceptual design for the introduction of Geum aleppicum into new regions was proposed and described in detail with the aim of cultivating the plant and ensuring sustainable production of medicinal raw materials. The analysis of the biological, ecological, and agrotechnical characteristics of this plant, along with the cultivation methods under various climatic and soil conditions, provides an opportunity to successfully adapt and cultivate the plant in new regions.