Abstract
The article examines possible limitations of the creative potential of individual authors creating user-generated content in the digital cultural space. This issue is considered through the prism of the views of the French cultural researcher Olivier Roy. Two categories of possible limitations of the creative potential of authors of user-generated content are identified, which requires further analysis. Particular attention is paid to the increasing cultural isolation and closed nature of individual cultural phenomena in the digital environment, which undermines the possibilities of conducting a productive cultural dialogue.