Abstract
Nowadays, many areas of human activity, particularly higher education, are undergoing significant digitalization due to the rapid development of digital technologies and artificial intelligence. These advancements contribute to the make learning materials more accessible and support personalized education. However, alongside these advantages, digitalization also presents several challenges, such as the need to adapt educational programs and ensure academic integrityThis study examines the perception of digitalization among university students in Kazakhstan, its impact on the educational process, and the use of generative artificial intelligence in learning. Based on data analysis, key barriers to digitalization have been identified, including insufficient digital infrastructure and difficulties in integrating AI into the educational process. Recommendations are proposed to enhance the effectiveness of digital tools in the learning environment.