Abstract
The article is devoted to the development of effective mechanisms for the development of recreational tourism on the Alakol coast, one of the most attractive tourist destinations in Kazakhstan. The article examines the current problems faced by local authorities and business representatives in the process of forming a sustainable tourism infrastructure, as well as opportunities to attract tourists and improve the quality of services. The paper analyzes current trends and problems faced by the region in the field of tourism, including infrastructural deficiencies, seasonality and environmental challenges. The authors offer specific recommendations on creating effective mechanisms for interaction between local authorities, business representatives and the community, as well as innovative approaches to marketing and promotion of the region. Based on the analysis of the proposed strategies, key areas for the sustainable development of recreational tourism in the region have been identified, which contributes to improving the quality of life of local residents and increasing the attractiveness of the region in the domestic and international tourism market. In conclusion, recommendations are proposed for government agencies, local communities and the private sector to create a comprehensive strategy that promotes the sustainable development of recreational tourism on the Alakol coast.