Abstract
The paper aims to discuss the experience of creating the National Associative Dictionary of the Kazakh language. This unique resource provides valuable information about national values and their impact on the linguistic consciousness of Kazakh speakers. As part of the process of compiling the associative dictionary, various approaches and methods were used to study the national and cultural characteristics of the linguistic personality's fundamental values through their reactions. Quantitative and qualitative methods were chosen as a rational way to analyze large amounts of linguistic data. The associative experiment aimed to determine the number of lexical units and investigate their semantic and axiological nature. During the research, main conclusions were drawn and linguistic facts were presented that reflected the fundamental values of Kazakh society, as they are updated in the daily linguistic consciousness of language speakers. The article also analyzes the course of the free association experiment and its results from a linguistic perspective. It considers the national and cultural characteristics of some associations, citing examples. Based on this analysis, it is concluded that the Kazakh people have an associative way of thinking when it comes to the perception of ethnolexical items, the level of education, and their attitude towards cultural values.