Abstract
This article analyzes the innovative potential of investment activities of сompanies of Kazakhstan, which are brought to the forefront in terms of the country's desire to modernize the economy and improve the investment climate, established by the president of Kazakhstan Kassym-Jomart Tokayev at the 34th plenary session of the Council of foreign investors. The purpose of the study is to identify and evaluate factors that contribute and hinder the implementation of innovative potential within the framework of investment activities, as well as develop proposals for its activation. To achieve the set goals, a set of methods was used, which included the analysis of statistical data, qualitative and quantitative analysis, comparative analysis and document analysis. The results of the study show that despite the current challenges, such as insufficient development of innovative infrastructure and limited funding, Kazakhstan has significant opportunities to accelerate innovative development by optimizing investment policy and strengthening integration with international scientific and technological networks. The article presents specific proposals for improving institutional support for investment activities in the direction of innovations that contribute to increasing the competitiveness of the national economy at the global level.