Abstract
One of the innovative methods of learning a foreign language is the use of mnemonics to memorize words. Cognitive processes, such as the formation of associative connections, play an important role in memorizing information. When memorizing words using the Mnemonic Keyword Method, the creation of mental images and connections is essential. Furthermore, this process activates the visual and creative aspects of cognitive functions. The conducted experimental research is aimed at understanding to what extent students, who were taught to use this method, find it useful and want to continue using it in the future. This article examines the use of the Mnemonic Keyword Method for memorizing English vocabulary. The use of mnemonics increases the motivation of students and allows them to significantly expand their vocabulary. This study aimed to identify the students' opinions regarding this method. To achieve this goal, a survey (questionnaire) was conducted among first-year bachelor students of the L.N. Gumilyov Eurasian National University. This study revealed the students' perspectives regarding the effectiveness of this method, the students' intentions to use this method in the future, the factors that influence their choice, and the difficulties that arise in the process of applying the method.