Abstract
The article considers the need for an individual approach in teaching a foreign language, taking into account the modalities of students’ perception. The effectiveness of the educational process increases significantly if we rely on knowledge about the leading channel of information perception for each student. The focus is on sensory systems – visual, auditory, kinesthetic – that determine how a student receives and processes information. The results of the study show that an individual approach to teaching a foreign language contributes to a deeper assimilation of language material, an increase in motivation, and independence of students. Thus, taking into account the modalities of perception when teaching a foreign language makes it possible to improve the quality of education, activate the cognitive activity of students, and create conditions for more productive and conscious assimilation of language knowledge.