Abstract
"The language of corporate blogs in Russian and English as well as their aspect of linguistic culture is investigated in this article. In an age of globalizations that facilitates the flow of communication amongst businesses and other audiences, companies have trusted online corporate blogs as tools to interact and present their messages better to their target customers. The research concentrates on the language-and-culture-related aspects that form the basis of identity and communication strategies in the corporate blogs contrary to Russian and English, as the study sheds the light on distinctive character. This study employs a comparative approach and equally examines corporate blogs written in both languages, they are different domains and some industries. Through the use of linguistic and cultural analysis the aim of this study is to find out the cultural strings that are tied to the manner of writing and choice of words and the topic of the blogs be it in Arabic or English. It discusses the ways they are setting a tone with their linguistic choices, such as figurative language, tropes, and other rhetorical tools to promote their brands image and products. Moreover, the article points out the implications of the interaction between language and culture for the power of efficient cross-border communication in both languages. It talks on the barriers and perks of localization, the process of the adaptation of the content to the situation of the language and based on culture. This investigation aims to unveil the role of corporate blogs as tools for intercultural communication and transnational brand advertising, and to shed light on the ways that companies address the language and culture diversity setting in their marketing campaigns. Keywords: linguacultural, discourse, corporate blogs, communication, culture. "