Abstract
"This study investigates podcasts on the topic of «Neurotechnologies» to develop a frame model that organizes key directions and concepts within this field. Both quantitative and qualitative methods were used for the analysis, including discourse analysis, content analysis, and the KWIC method using the «AntConc» software. As a result of the study, the frame was presented by four subframes: cognitive technologies, bioengineering and neurointerfaces, neurotechnologies in education, and phygital interfaces («phygital» integration of the physical and digital worlds), which are subdivided into slots and subslots. The novelty of this research lies in the fact that it proposes, for the first time, a frame model of neurotechnologies within the lexicographical aspect. Previously, similar models were applied in other fields; however, their adaptation to lexicographic purposes has not been previously developed. The analyzed podcasts demonstrate colloquial speech, incorporating English loanwoards, borrowings, abbreviations, and everyday life examples, making the content accessible to a broad audience. Ethical aspects related to their impact on society, health, and education are also explored. This study will be valuable to both experts and the general public interested in modern technologies and their applications. The findings highlights the need for further research by including more podcasts to enable a deeper and more comprehensive analysis of the discussed topics. Keywords: cognitive technologies, bioengineering, phygital, neurointerface, nanophotonics, cyborgization. "