Abstract
"This article explores the transformation of the urban toponymic landscape in Kazakhstan, focusing on the cultural-historical significance and linguistic preferences in the naming and renaming of streets and urban objects. Based on survey data, the study examines public attitudes toward toponymic changes, their practical implications, and their role in preserving cultural heritage. The findings highlight the complexity of urban toponymy as a reflection of historical narratives, identity, and language policy. The study concludes that further research is needed to encompass perspectives from various cities and to analyze the broader connections between language planning and toponymic policy. Additionally, the research underscores the importance of balancing historical continuity with modern urban development, as renaming practices often evoke strong societal reactions. The study contributes to the ongoing discourse on language policy and national identity in Kazakhstan, emphasizing the need for inclusive decision-making processes that consider both historical legacy and contemporary linguistic realities. Keywords: urban toponymy, renaming, language policy, cultural heritage, historical narratives, linguistic preferences, spatial identity, public perception. "