Abstract
"This article is devoted to the description of speech stereotypes of vocatives and appeals in different structural languages based on the material of English, Kazakh and Russian languages, taking into account their national and cultural characteristics. The relevance of the study of this work is determined by the need to study speech stereotypes of vocatives and appeals for modern communicative linguistics in order to identify the national specifics of the considered speech units in different structural languages, the importance of studying the communicative-pragmatic aspect of vocative statements, as well as the insufficient study of this type of speech acts in a comparative aspect on the material of English, Kazakh and Russian languages. In this article, for the first time, a comparative analysis of speech stereotypes of vocatives and appeals was carried out, their linguoculturological features of functioning in the dialogical texts of fiction were revealed, it was concluded that vocatives and appeals based on material from different structural languages reflect both universal features and national-cultural features of communication, which makes it possible to identify the features of the mentality of the compared ethnic groups and linguoculturological features of the functioning of these linguistic elements. The study of the structure of vocatives and appeals allows us to identify the schemes underlying the formulation of speech expressions, as well as their socio-cultural connotations. Key words: vocative, conversion, speech stereotype, pragmatic clichés, sociocultural connotations. "