Abstract
This paper demonstrates the results of the study on realization of regional approach in English language teaching at universities. The regional approach contributes to the formation of student’s personality as a worthy representative of any place. When it is included into teaching a foreign language it can also help students become familiar with the treasures of their own country’s culture, which is essential for the harmonious development of a modern personality. In addition, the realization of regional approach in the process of teaching English language allows students not only to better understand and assimilate individual linguistic phenomena and cultural realities but also to prepare students for future professional activities in their region. The aim of this research study is to examine students' regional awareness and assess the effectiveness of regional materials in teaching English. The experiment was conducted to determine whether awareness of regional materials in teaching English could enhance students' English language skills. The results of the experiment indicate that the majority of students understand the necessity of including regional content in the teaching process, and regional materials contribute to the development of students’ English language skills. The authors of the article believe that their recommendations will facilitate the realization of the regional approach in English teaching.