Abstract
The aim of this study is to conduct an in-depth analysis of virtual interactions to examine opinions, beliefs, preferences, and behavioral patterns related to the culture of online communication and digital etiquette within online communities, with a particular focus on the subjective perception of communication quality from the perspectives of students and instructors. The participants included 227 students (M = 21.59; SD = 2.03) and 114 teachers (M = 40.17; SD = 8.83) from three higher education institutions in Kazakhstan. The results indicated that there was no significant difference in the level of digital etiquette between students and teachers; however, a substantial difference was found in the quality of online communication, with students exhibiting better performance. The correlational analysis did not reveal a statistically significant relationship between the level of digital etiquette and the quality of online communication. The study identifies important aspects of the relationship between digital etiquette and the quality of online communication, providing valuable data for practitioners in the current field and emphasizing the need for further research.