Abstract
In the context of globalization, digitalization, migration crises, identity ceases to be static, it turns into a hybrid construct. The relevance of the topic is associated with the growth of interethnic conflicts, the search for a balance between multiculturalism and integration, as well as rethinking traditional paradigms in anthropology and sociology. The purpose of the study is to analyze ethnosocial dynamics and models of identity. The objectives of the study are aimed at revealing identity as a socio-cultural phenomenon that records an individual's belonging to a group, people, a certain political system, factors of ethnosocial dynamics. Substantial features of identity are its community and distinctiveness. Community is understood as territorial unity, kinship of history, language, culture, etc., which can be presented both in qualitative and quantitative descriptions, and distinctiveness records the similarity or difference of one ethnic group (nation) from another. The methodological basis of the study was general philosophical methods, systemic, structural-functional and activity approaches, principles of objectivity, universal connection and others. From the standpoint of philosophical knowledge, the problems of ethnosocial dynamics and models of identity in the modern era are considered.