Abstract
This paper is devoted to the application of international management standards to hospitality organizations taking into account the cultural and economic specificities of target markets. This paper takes into account the following standards: ISO 9001, ISO 14001, ISO 45001, ISO 22000, and LEED, as well as their applications in various countries. The article describes the main barriers to their implementation due to traditions, national sanitary and environmental standards, regional economic development, and legislative norms. The necessity of hybrid management models allowing to adapt international norms to national conditions without violating their basic principles is substantiated. Special attention is paid to adaptation mechanisms, including localization of operational processes, staff training, technological modernization, and strategic partnership with national suppliers.