Abstract
There is no doubt that the excursion work is of a creative nature, which manifests itself in literally all areas of the professional activity of the guide, whether it is communication with tourists, the process of presenting the object, or the preparation of a new route. Тhe tour itself, from the point of view of philosophy, is a process of cognition of the surrounding world, objective reality, spiritual and cultural activities of a person. The tour is aimed at teaching a specific audience, which takes place under the guidance of a teaching guide. Therefore, in order to achieve a high quality of knowledge transfer, the guide himself needs to know the basics of philosophy as a general methodology; logic as the science of forms and laws of thinking; pedagogy and psychology. The cognitive component of the personality of a future guide presupposes the presence of stable cognitive interests and knowledge of methods for finding new solutions, which means that the thinking of a future guide should be characterized by: flexibility, activity, purposefulness, breadth, depth, criticality, clarity, evidence, logical reasoning. Therefore, the training program of the guides themselves should stimulate their cognitive activity, develop productive thinking of the listeners and form their scientific worldview. Accordingly, the training program should set a number of educational tasks for the audience to help them understand the course of action necessary to develop a particular excursion product.