The specifics of brand promotion in the agricultural region of the North Kazakhstan region: content analysis of traditional and new media

2025

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DOI 10.54596/2958-0048-2025-1-160-166
Data confidence 70 medium
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Abstract

The brand of an agricultural region is an image and a unique identity associated with the agricultural sector of this region. It reflects the characteristics and advantages of agricultural activities in the region, such as product quality, environmental cleanliness, innovations in agriculture and traditions. Creating a brand for an agricultural region helps to attract investment, develop tourism and strengthen the image as a producer of high-quality agricultural products.