Abstract
The article focuses on studying the influence of the national intelligentsia on the formation and implementation of state ideology. A historical-analytical review is conducted on the role of Kazakh intelligentsia during various stages of Kazakhstan's development: the early 20th century, the Soviet era, and the post-Soviet period of independence. Special attention is given to the activities of the "Alash" movement representatives, who actively engaged in socio-political work, enlightenment, the development of science and education, the preservation of national values, and the protection of people's interests. The article hypothesizes a decline in the influence of the national intelligentsia on state ideology in the post-Soviet period. This is attributed to changes in the socio-economic conditions of the country, the characteristics of a market economy, and other related factors. To test this hypothesis, interviews were conducted with leading experts and scholars, and the results were subjected to thorough analysis. It was revealed that modern trends, such as digitalization, the development of the internet, and social media, contribute to the diminishing role of the intelligentsia in shaping public opinion. Simultaneously, the influence of bloggers, journalists, and public activists is increasing. The authors conclude that it is necessary to rethink approaches to strengthening the role of the national intelligentsia in ideological work. In particular, they propose more actively involving scientific and creative intelligentsia in creating and promoting content for social media. The methodological framework of the study includes historical analysis and content analysis. The work highlights key aspects that require detailed elaboration to enhance the influence of the national intelligentsia in modern conditions.