Abstract
Purpose –Tourism development can provide a sustainable path through which to diversify the economy. The aim of this research is 1) to assess the current economic diversification of a potential tourism region in an emerging economy, that of the Ulytau region of Kazakhstan; 2) to detail the impediments to economic diversification through tourism development, and 3) to recommend ways to foster economic diversification. Methodology/Design/Approach – The research uses secondary data to assess the current situation of the region and in-depth interviews with tourism and economic development experts to understand the current obstacles to economic diversification. Findings – This rural region of Kazakhstan is relatively concentrated in terms of its economic diversification and investment in infrastructure such roads, airports, and telecommunication as well as marking and promotion of the natural and cultural attractions will be a path to diversify the economy through tourism development. Originality of the research – This research uses evolutionary economic geography as a useful framework through which to view how destinations change over time. The research provides a model through which other destinations, dominated by non-renewable resource extraction can pivot towards tourism as a way to diversify the economy.