Abstract
A comparative analysis of the share of the textile industry in Kazakhstan’s industrial production was conducted in this article. The result of which is increasing of textile industry’s production volume in recent years, the level of provision of the domestic market remains at a low level. Since textile products are one of the consumer goods and, as now, during the pandemic, it is necessary to provide the domestic market with more domestic products. The authors consider it is necessary to increase the innovative activity of textile enterprises to improve production efficiency and competitiveness, taking into account many years of experience and opportunities in the country's textile industry. Firstly, it is necessary to identify the main factors influencing the innovative activity of textile enterprises to do this. The aim of the study is to identify the main factors influencing the innovative activity of domestic textile enterprises. The main result of the research is the analysis of internal and external factors influencing the innovative activity of textile enterprises, to find out how important they are in the activities of the enterprise. Along with this, the analysis of these factors has a positive effect on facilitating their negative impact on the activities of the enterprise and strengthening the positive impact, as well as on reducing risks and expanding the innovative capabilities of the enterprise by creating additional competitive advantages. The study used methods of analysis, comparison, generalization of research results. The practical significance of the work lies in the fact that, taking into account the identified main factors, it is possible to make optimal decisions in managing the innovative activity of textile enterprises.