Abstract
The concept of the perfect man in Sufism is a profound and multifaceted idea that harmoniously combines spiritual, ethical and philosophical aspects. The perfect man, or "insan-i kamil", is perceived as the ideal that every seeker of truth strives for. He is not just a master of self-knowledge, but also a bridge between the material and spiritual worlds, personifying divine quality, love and compassion. This article explains the meaning of the expression "perfect man", analyzes the concept of the "perfect man" through the prism of the teachings of the Naqshbandi tariqa. Since its inception, this tariqa has inspired its followers on the path of spiritual growth using a variety of practices and principles. One of the key aspects that distinguishes the Naqshbandi tariqa from others is its ability to find harmony between spirituality and everyday life. This quality contributed to its spread from Central Asia and India, where followers actively participated in the social and political life of their countries. In our study, we intend to present the methodology of the Naqshbandi tariqa for achieving spiritual maturity, emphasize its importance among believers and assess the level of propaganda activities of the tariqa in the online space of Kazakhstan.