Abstract
The article focuses on developing methodological and practical recommendations for assessing hotel competitiveness, aimed at identifying weaknesses and determining priority development areas. The study outlines the use of methodological approaches to evaluating competitiveness, calculates key indicators, and reveals the competitive positions of hotels in the market. The research methodology combines several tools. Consumer surveys and analysis of online feedback provide insights into customer perceptions. Additionally, indicators such as hotel infrastructure and pricing are analyzed to offer an objective perspective on competitiveness. This dual approach ensures a comprehensive evaluation. The findings emphasize the importance of identifying competitive gaps in services, infrastructure, or pricing to develop targeted strategies for improvement. By leveraging these insights, hotels can enhance their offerings, strengthen their market position, and respond to evolving consumer demands. Regular assessment is also highlighted as a critical component for adapting to changing market dynamics. Overall, the article provides a practical framework for assessing and improving hotel competitiveness. It serves as a valuable resource for hotel managers and marketers, offering actionable insights to enhance strategic decision-making and achieve longterm success in the hospitality industry. This concise and structured analysis contributes to a deeper understanding of competitiveness in the hotel sector.